SPRING/SUMMER 2026
#HerDeepness
An ever-changing horizon, a subtle line that both separates and unites land and sea, revealing what emerges while safeguarding what remains in the depths. The new Coccinelle SS26 campaign, #HerDeepness, introduces a visual and sensory universe inspired by the collection’s theme and by the mythical figure of the AMA, the legendary “women of the sea” from Japan who for centuries have dived in apnea in search of pearls and hidden treasures. The images create a contemporary narrative where the femininity of the Coccinelle woman breathes with the landscape, moving through architectures carved by light, cliffs shaped by the wind, marine surfaces, and suspended silences. The protagonist of this visual story, photographed by Alessandro Burzigotti, is international model Emmi Freeman, who naturally embodies the essence of the Coccinelle woman: a harmony of strength and delicacy, determination and fluidity. A narrative crafted from textures, silhouettes, and impressions, a call to rediscover your inner depth and to inhabit your style with awareness.
Photographer: Alessandro Burzigotti
Stylist: Michele Bagnara
Model: Emmi Freeman
FALL WINTER 25
#EssentiallyME
Inspired by the Scandinavian concept of Lagom — a philosophy that embraces the idea of “not too much, not too little, but just right” — the new Coccinelle Fall/Winter 2025 campaign #EssentiallyME, celebrates the genuine balance between every woman's inner beauty and the harmony of simplicity, quality, and mindfulness. A timeless elegance shaped by clean lines, comfort, and authenticity.The campaign features international top model Liz Kennedy, whose magnetic and sophisticated presence embodies the essence of the conscious Coccinelle woman in every shot. A visual narrative composed of thoughtful details, pure lines, and innovative materials—defining a new idea of style: aware, true to self, and effortlessly balanced.
Photographer: Riccardo Vimercati
DISCOVER MORESPRING/SUMMER 2026
#HerDeepness
An ever-changing horizon, a subtle line that both separates and unites land and sea, revealing what emerges while safeguarding what remains in the depths. The new Coccinelle SS26 campaign, #HerDeepness, introduces a visual and sensory universe inspired by the collection’s theme and by the mythical figure of the AMA, the legendary “women of the sea” from Japan who for centuries have dived in apnea in search of pearls and hidden treasures. The images create a contemporary narrative where the femininity of the Coccinelle woman breathes with the landscape, moving through architectures carved by light, cliffs shaped by the wind, marine surfaces, and suspended silences. The protagonist of this visual story, photographed by Alessandro Burzigotti, is international model Emmi Freeman, who naturally embodies the essence of the Coccinelle woman: a harmony of strength and delicacy, determination and fluidity. A narrative crafted from textures, silhouettes, and impressions, a call to rediscover your inner depth and to inhabit your style with awareness.
Photographer: Alessandro Burzigotti
Stylist: Michele Bagnara
Model: Emmi Freeman
FALL WINTER 25
#EssentiallyME
Inspired by the Scandinavian concept of Lagom — a philosophy that embraces the idea of “not too much, not too little, but just right” — the new Coccinelle Fall/Winter 2025 campaign #EssentiallyME, celebrates the genuine balance between every woman's inner beauty and the harmony of simplicity, quality, and mindfulness. A timeless elegance shaped by clean lines, comfort, and authenticity.The campaign features international top model Liz Kennedy, whose magnetic and sophisticated presence embodies the essence of the conscious Coccinelle woman in every shot. A visual narrative composed of thoughtful details, pure lines, and innovative materials—defining a new idea of style: aware, true to self, and effortlessly balanced.
Photographer: Riccardo Vimercati
SPRING SUMMER 2025
#CAPTURINGBEAUTY
Behati Prinsloo, testimonial for the second season of the Coccinelle SS25 #CapturingBeauty campaign. The international top model showcases the iconic Coccinelle C-ME Bag, the perfect accessory for every occasion. The pastel pink background and Behati Prinsloo's looks highlight the new vibrant color palette of the it bag, inspired by the SS25 collection "Rua Da Alegria." A celebration of authentic and dynamic femininity, in a collection waiting to be discovered.
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
FALL WINTER 24
#CAPTURINGBEAUTY
Behati Prinsloo is the new face of the FW24 Coccinelle campaign #CapturingBeauty. The total black of her looks, the natural make-up, are the perfect "carte blanche" to communicate the fresh and spontaneous image of Behati Prinsloo and the it bags that best express the idea of Punk Academia, the common thread of the Coccinelle collection. A desire to subvert the rules, to rebel gently, not shouted. A collection waiting to be discovered.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
SPRING SUMMER 2025
#CAPTURINGBEAUTY
Behati Prinsloo, testimonial for the second season of the Coccinelle SS25 #CapturingBeauty campaign. The international top model showcases the iconic Coccinelle C-ME Bag, the perfect accessory for every occasion. The pastel pink background and Behati Prinsloo's looks highlight the new vibrant color palette of the it bag, inspired by the SS25 collection "Rua Da Alegria." A celebration of authentic and dynamic femininity, in a collection waiting to be discovered.
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
SPRING SUMMER 24
#MYOWNSTORY
A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions. An expressive immediacy of colour to enter the lives of six REAL PEOPLE.
The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux. Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection.
A resonance of dreams and needs, shared without screens or pretence. And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
FALL WINTER 23
#MYOWNSTORY
A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions. An expressive immediacy of colour to enter the lives of six REAL PEOPLE. The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux. Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection. A resonance of dreams and needs, shared without screens or pretence. And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
SPRING SUMMER 23
#ALLABOUTUS
A tribute to the innocent, rebellious sensuality of the fifties told through the tenderness of couples - of sweethearts, friends and lovers - and the desire for a new, rediscovered sociability. A popu party on the hood of cars, amid popcorn and strawberry lip gloss; the hug exchanged in the parking lot that speaks of intimacy and lightness; the stolen kiss before the credits roll.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
SPRING SUMMER 24
#MYOWNSTORY
A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions. An expressive immediacy of colour to enter the lives of six REAL PEOPLE. The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux. Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection. A resonance of dreams and needs, shared without screens or pretence. And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
SPRING SUMMER 23
#ALLABOUTUS
A tribute to the innocent, rebellious sensuality of the fifties told through the tenderness of couples - of sweethearts, friends and lovers - and the desire for a new, rediscovered sociability. A popu party on the hood of cars, amid popcorn and strawberry lip gloss; the hug exchanged in the parking lot that speaks of intimacy and lightness; the stolen kiss before the credits roll.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
FALL WINTER 22
#WEAREONE
A kaleidoscopic representation of contemporary society, a mirror of its modern identity. A black and white prism of a post-realistic nature which makes the story more real than it really is. Engaging and powerful. A scream to shout out we are one yet strong, powerful and unstoppable community. Real people who tell of a love that sets no limits.
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
SPRING SUMMER 22
Conceived as a film in two parts
#BACKTOGETHER
The story of authentic bonds, of an embrace that wants to spread to infinity. A universal love that manages, finally, to nurture hope and the desire to return to normalcy
#ARTANDCRAFTS
A celebration of Italian excellence and identity told through the stories of people proud of their lives. Everyday beauty, Italian-ness and deep roots expressed through real people and stories.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
FALL WINTER 22
#WEAREONE
Only the powerful narration of black and white. Only the universal, timeless dimension of a photography studio. The need for real geographical connotations is eliminated to focus entirely on rediscovering an uncharted landscape: the inner self, a Dreamland ready to be explored through the personalities of the six women who interpret the latest Coccinelle collection. The reinterpretation of a dream, the desire to experience a parallel universe where we can be whatever we want, to become the amplified and free version of ourselves
Photographer: Giampaolo Sgura
Styling: Anna Dello Russo
SPRING SUMMER 22
Conceived as a film in two parts
#BACKTOGETHER
The story of authentic bonds, of an embrace that wants to spread to infinity. A universal love that manages, finally, to nurture hope and the desire to return to normalcy
#ARTANDCRAFTS
A celebration of Italian excellence and identity told through the stories of people proud of their lives. Everyday beauty, Italian-ness and deep roots expressed through real people and stories.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
